Building your Food Business Workshop

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Speaker Bios

Dana McCauley is the Executive Director for Food Starter, a food business incubator and accelerator, located in Toronto.  Dana is a seasoned front end marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. In the past Dana has been a Vice President of Marketing Innovation for Plats du Chef, an internationally successful frozen foods company, and she was an on-air judge for seasons one and two of Canadian reality TV show Recipe to Riches. She continues to contribute frequently as an expert food trend and innovation source for the media. Dana’s most recent media project is YouTube channel Food Trends TV where she shares industry insights in a video format. Dana has authored four cookbooks, all published by top tier publishers, which have sold over 200,000 copies worldwide

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Jo-Ann is President and founding partner of Nourish Food Marketing and the International Food Marketing Alliance. Nourish is Canada’s only full serve food and beverage agency, creating strategies that help move products off shelves, into the consumer’s shopping basket, and into their hearts.

Jo-Ann has spent a career building brands with consumers and retailers at Procter & Gamble, Unilever, Cadillac Fairview and Molson, where as a divisional President of Molson and member of the North American Management Board she refocused the business to sell more beer, profitably.

She enjoys hiking and running half marathons with her husband, 3 children and goldendoodle Gracie – a necessity as she enjoys tasting everything that comes out of the Nourish test kitchen! Jo-Ann also designs and teaches courses for the Association of Canadian Advertisers, the Sponsorship Marketing Council of Canada and Food Starter (the MARs for food), and is a Faculty Member of the Schulich School of Business.

 

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