Youth Effect 2021 Summer Recap
Our 6th Youth Effect cohort has come to an end! This summer we had 9 companies complete the program in Northwestern Ontario. This cohort was different than past years due to COVID-19, but everyone adjusted to the changing times with the program being run virtually. Throughout this cohort the youth virtually attended an orientation, 2-day retreat, and 3 workshops to learn about entrepreneurship, leadership, social media marketing and more. The projects completed over the 15-week course varied greatly from market research to marketing and branding. Below is an overview of each project completed by the youth employee over the program.
Amik - Deirdre
Deirdre worked on creating an online helpdesk system for Amik Technology’s products. The system she built has the capabilities of creating a work ticket and has a strong information system related to typical helpdesk inquiries. Deirdre has stayed on with Amik in a part time role to continue her work.
Eco Carbon - Vivek
Vivek worked in marketing for Eco Carbon over the 15 weeks. He did online ads through Facebook as well as google ads while updating their website. He also created flyer and ad layouts for the team. Vivek’s final job was designing company shirts and hats.
Rebel Salad - Danielle
Danielle worked as a food technologist on the salad dressing production project during the Youth Effect program. Throughout the project she worked on: product testing, creating nutritional information, manufacturing and capping procedures, developing a manufacturing manual, product testing, and a distribution plan. Danielle will be staying on with the company working on the salad dressing plan until she returns to school.
RegenMed - Hailey
Hailey worked as a fundraising and community outreach coordinator this summer. She was tasked with redesigning parts of the website and creating various social media accounts. She also worked on registering for donation pages and checking in on grant and fundraising opportunities. Hailey will continue to stay on with RegenMed in a part-time capacity.
Rutter Urban Forestry- Nick
Nick worked as a business development intern throughout his time with Rutter Urban Forestry. He worked on a business plan and cost analysis of their wood products. He also did research and social media marketing.
Tea Horse – Ben
Ben’s project was to create an online presence and brand recognition and marketing strategy. Ben used his photography and videography skills to create marketing content. He also managed social media platforms, SEO, and web ads.
The Creative – Vishwa
Vishwa worked on social media planning and awareness strategies throughout the project. She worked on forming community partnerships for their projects and helped to develop a wholesale chart. She also planned online challenges on social media to engage with customers. Vishwa will continue with The Creative part-time while returning to school.
Uride – Jacob
Jacob comes from a journalism background and worked to get Uride news publications across 9 cities. He also worked on a social media driver recruitment campaign throughout his 15 weeks.
Wake Marketing – Cole
Based in Kenora, ON, Cole worked on various projects throughout the summer in a marketing role. He did research and content pieces for their new development website portal. He also worked on their new apparel project. Cole will be staying on as a content marketing specialist.
Thanks to all the youth and companies for participating in this cohort! Thank you to FedNor for the funding to run this program.
